Information We Collect

Athletic Motion Golf Club, LLC gathers several categories of data:

• Account & Contact Information: Name, email, phone, billing and shipping addresses

• Transaction Data: Purchase and booking records; payment processing handled by PCI-compliant third parties

• Device & Usage Data: IP addresses, browser data, pages visited, interaction metrics via cookies and analytics

• Biometric & Performance Data: Motion capture, 3D kinematic data, swing metrics, video and audio recordings linked to user profiles

• Communications: Emails, chats, forms, reviews, surveys

• Third-Party Data: Information from advertising partners, analytics providers, and fulfillment services

How Information Is Used

The facility uses collected data to:

• Deliver and personalize memberships, coaching, and services

• Maintain user accounts and authenticate access

• Analyze performance for progress tracking and program improvement

• Process payments and prevent fraud

• Send permitted marketing communications (opt-out available)

• Conduct analytics and quality assurance

Legal Basis for Processing

For U.S. users, the organization processes data through contract performance, legitimate business interests (analytics, security, fraud prevention), consent where required, and legal compliance obligations.

Cookies, Analytics & Advertising

The site uses cookies, pixels, and similar technologies via Google Analytics, Google Ads, and Meta Ads for measurement and retargeting. Users can manage preferences through browser settings or opt-out at Network Advertising Initiative, Digital Advertising Alliance, and Google Ads Settings.

Sensitive Information & Biometrics

Performance recordings and derived metrics may qualify as sensitive or biometric data under certain state laws, including the California Consumer Privacy Act (CCPA). This data is stored under account profiles, accessed only by authorized staff, never sold, and retained up to five years from last activity unless deletion is requested.

Data Sharing

Information is shared with service providers (payment processing, hosting, analytics), during business transfers, for legal compliance, and with user consent.

Data Retention

• Account and order records: Seven years (tax/compliance)

• Coaching video and motion data: Up to five years from last activity

• Marketing data: Until opt-out or two years of inactivity

User Rights

California residents have rights under the CCPA, including the right to know what personal information is collected, the right to delete personal information, the right to opt-out of the sale of personal information, and the right to non-discrimination. U.S. residents may also request access, correction, or deletion of personal information and opt out of marketing. The facility does not sell personal information.

Security & Children

The organization implements administrative, technical, and physical safeguards. Services are intended for ages 13+; minors require parental consent and account supervision.

Contact Information

Athletic Motion Golf Club, LLC
1230 Winter Garden Vineland Rd, Suite 108
Winter Garden, FL 34787
Email: [email protected]
Phone: 1-850-604-4653